Speaker: Simon Sinek
- Appealing to people has to start with the why – first communicate your (individual/company/whatever) values and fundamental driver. Then mention how you do this, and finally what your end product is (be this tangible or not). Don’t start by marketing your end-product.
- People don’t buy what you do, they buy why you do it. The goal is to do business with people who believe what you believe.
- What you do is simply the proof of what you believe.
Why I loved this talk
Simon gave me a way of viewing my (and others’) activities that I’ve found myself using in my day-to-day life. I now look at what I do from the core element of why I am doing such things. This affects even the most trivial of my actions – for example, when posting a photo on Facebook, I first ask myself what my reason is for doing so. Am I posting this to see how many likes I get? Or will this photo somehow add to the lives of those in my extended network circles?
The talk is long but full of captivating content from the get-go. Simon speaks eloquently and is clearly a leader himself. Give the talk a go, and if you enjoy it, in the spirit of free information please share so that others can learn from it too!